At its core, our strategy involves continuous monitoring of odds discrepancies between traditional bookmakers and popular betting exchanges, primarily focusing on Betfair Exchange.
Studies consistently affirm the accuracy of odds on Betfair Exchange when comparing the pre-race odds with the outcomes of thousands of races. We therefore consider these as the benchmark 'correct' odds.
When we identify bets offering superior odds on bookmakers' platforms compared to those on Betfair Exchange, we quickly place those bets. This strategic approach ensures that, in the long run, our wins outweigh our losses, resulting in overall profitability.
"Actual Return" is calculated from the returns of over 30000 bets placed through our system, meaning that for each £1.00 wagered, £1.16 has been returned.
"Expected Return" is the amount that our system calculates should be returned from each bet on average (calculated at the time of placing the bet).
As both values are well over 100%, we can see that the system correctly places profitable bets, and the more bets placed, the more we should make!